A lot of businesses use social media as part of their marketing strategy. It is a great method of communication and getting in touch with current and future consumers. There are some software that can enhance social media prowess and make engagement that much more effective. One of the software is BUFFER.
What is Buffer?
Buffer is a social media marketing tool, designed to manage accounts in social networks. It is used to schedule posts to Twitter, Facebook, Instagram, Pinterest and LinkedIn, as well as analyse their results and engage with the community.
Uses of Buffer
Social Networks that Support Buffer
Twitter: Buffer supports Twitter and multiple Twitter accounts.
Facebook: Supports both Facebook Profiles and Facebook Pages, which means can schedule status updates for both personal and business Facebook accounts.
LinkedIn: Buffer supports personal LinkedIn profiles as well as LinkedIn company pages.
Pinterest: Can connect to Pinterest account and schedule pins to any boards.
Instagram: Supports Instagram profile.
How to use Buffer?
How to Link a Social Account
How to Schedule a Post
More About Buffer
Scheduling: Daily, Weekly, Monthly
Daily: Review how the previous day’s posts did and re-buffer any that really resonated.
Weekly: Review how the previous week’s posts did and re-buffer any that really resonated.
Review how effective last week’s posts were according to time of day, compared to the previous week, and test other time slots.
Monthly: Review all of the posts from the previous month. Note those that did well and those that did not, and try to replicate the style of those that were successful. Re-buffer posts of content that you want to continue to resurface for new followers. Make sure your queues are filled up for the next month.
Review your Analysis and Insights for each social profile to gauge your past performance and the effectiveness of campaigns, as well as the results of experiments
Pro Plan: $15/month
Premium Plan: $65/month
Business Plan: Starting at $99/month
Advantages of Buffer
Scheduling Posts: Setting up all your Facebook posts for that week or month. It also allows you to be consistent. You can ensure that content is always posted at your users’ peak time on every platform as well.
Precision Market Testing: According to some of the most successful marketing giants around, market testing is what you should be focusing on most of the time. After all, each niche and target population are unique. What works for one business could be a complete misfire for another. With Buffer, you can schedule similar posts for different weekday and time combinations to get the most accurate information.
Analytics: Buffer’s analytics provides you with concrete answers to your content tests. It’s important to know what metrics are most valuable here, though. Reach could be sufficient for some companies, while others may prioritize click-throughs or similar actions. You can sort the most popular content by each of these metrics to nail down what works and what doesn’t.
Cross-Posting: Buffer allows you to post the same image with a different caption to multiple social media platforms. This strategy helps you make sure you’re as visible as possible to your customer base. The more they see you, the better they’ll convert later on.
Management Flexibility: Having all your social media posting consolidated in one place allows a high level of flexibility.
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Watch tutorial video below :