YouTube is finally going to give every single channel on the platform @uniquenames that are understandable to humans.It described as "a new way for people to easily find and engage with YouTube creators and each other."Every channel will have its own handle, making it easier for fans to discover new content and interact with their favorite creators

Handle will appear on  your channel homepage, search results, the shorts feed, within comments and community posts, and more

Handles can be used in a variety of ways on YouTube. For example, creators can use the handles to tag others in the title of a recent collaboration or give them a shout-out in the description.

When users are able to choose one, they will be informed both by email and in YouTube Studio. You can update your handle at if you don't choose one by November 14; otherwise, YouTube will start allocating handles based on channel names

If a channel already has a personalized URL, YouTube says it will be redirected to the new, handle-based URL in the majority of cases. Other URLs that creators have established will continue to redirect to their channels, according to YouTube (at the new handle URL).

Who is eligible for a handle

Previously, custom URLs were only available to creators with 100 or more subscribers.handles must be unique and every channel on YouTube will have one,

The timing of when a creator will get access to the handles selection process depends on a number of factors, according to YouTube, including “overall YouTube presence, subscriber count and whether the channel is active or inactive.

When a creator selects their handle, we'll create a matching URL (ex: so they can easily direct people to their content when they're not on YouTube.There is no need to update links if a channel already has a personalized URL: they will be automatically redirected to the new, handle-based URL to create a better, more unified presence for creators on YouTube.

For more info please check this video 👇🏻


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